Policy

Subscription and refund policy

Primal Alpha is sold by Lizard Lane Media as a recurring software subscription for trainers and coaches. This page explains how plans are billed, renewed, cancelled and refunded.

PlanMonthlyAnnualActive clients
Starter CoachAnnual-only$47/year($3.92/mo equivalent)Up to 5
Pro Coach$19/month$147/year($12.25/mo equivalent)Up to 15
Elite Coach$39/month$297/year($24.75/mo equivalent)Up to 30

Billing and renewal

Every plan is a recurring software subscription billed in advance for the interval you selected: monthly plans renew each month, annual plans renew each year. Your next renewal date and amount are shown in Billing and on the checkout page before you pay.

Prices are in US dollars. Applicable taxes are added at checkout and shown on the receipt.

One subscription covers one trainer workspace. Clients inside your plan's capacity pay no additional Primal Alpha platform fee, and nothing is charged per client added.

Cancelling

You can cancel auto-renewal at any time from Billing in your workspace. Cancelling stops the next charge; paid access continues through the end of the period you already paid for. We do not delete client records, workouts or logs when a plan lapses — the workspace drops back to Starter capacity and keeps every record.

Cancelling is not a refund. It ends future renewals.

Refunds

Payments are generally non-refundable, including unused time after a cancellation or a billing interval change. If something went wrong with a charge, or you believe you were billed in error, contact support within 14 days of the charge and we will review it. Refund decisions are made case by case; nothing is refunded automatically.

Approved refunds are issued to the original payment method through our payment provider.

Plan changes

An upgrade takes effect once the new payment is confirmed, and the higher client capacity applies to the same workspace with your existing library and records. A change of billing interval starts a new billing period at the interval you choose.

A downgrade takes effect at the end of the current paid period. If your roster is then larger than the new limit, your records stay readable and exportable, but new invitations and assignments are blocked until the roster fits the lower capacity. We never delete clients to make a roster fit.

Client limits

Starter includes up to five active clients, Pro up to fifteen, and Elite up to thirty. Active client relationships count toward the limit, and unexpired pending invitations reserve a place. Archived clients do not use capacity.

At your limit you can archive an inactive client, cancel an unused invitation, or move to a plan with more capacity. Adding a client never triggers an automatic charge or an automatic upgrade.

Manage your subscription from Billing inside your workspace. Receipts, payouts and charge history are available from the payments dashboard. Primal Alpha is a product of Lizard Lane Media.