Keep the coaching.
Lose the chaos.
Your workouts. Your instructions. Your cues. Your clients’ training logs. One focused place to carry the coaching from the plan you write to the record you review.
Primal Alpha helps you give clients a clear workout to follow—and bring their recorded work back to your next coaching decision. Without moving your entire business into another platform.
Primal Alpha Starter Coach — $47 USD/year
One trainer workspace · Up to five active clients · Included clients pay no additional Primal Alpha platform fee
Get Starter Coach — $47/yearBilled annually · Renews annually unless cancelled before renewal · Applicable taxes extra
Need more clients or prefer monthly billing? Compare plans.One year for the price of a couple of training sessions: $9.40 per active client for the whole year, with no per-client fees.
Strength A6 exercises~55 min4 fields
Client view
You wrote the workout. You shouldn’t have to piece it back together.
The plan is in a spreadsheet. The technique cue is in a message. The client’s update is somewhere farther down the thread.
Now you’re ready to plan their next session.
First, a small archaeological expedition.
Which version did you send? What did you tell them about that exercise? Where did they record their reps?
The problem isn’t that you don’t know how to coach. It’s that the pieces of your coaching are scattered.
You care about the details. Your delivery should keep them together.
Don’t trade your coaching style for a tidier screen.
An exercise name doesn’t tell the whole story.
The prescription matters. So does the instruction that helps your client perform it. So does the cue you chose because you know how that client learns.
You don’t need software to become the coach. You need somewhere for your coaching to stay attached to the work.
Primal Alpha is trainer-authored workout programming and client-delivery software. You decide what to assign, what to explain, and what to ask the client to record.
The software organizes the exchange. The judgment stays yours.
Build → assign → complete → review.
A straightforward coaching loop—not a secret method you have to learn.
Build the workout you want to coach.
Create exercises with your names, instructions, and cues. Arrange them into reusable workouts and set the prescriptions. Add relevant tracking fields when you need more context.
Assign a clear session to your client.
Choose the client, schedule the workout, and add assignment notes. The assignment keeps the details you gave them; later edits to the original template don’t silently rewrite that earlier session.
Let the client follow and record the work.
Your client opens the assigned workout on their phone, follows your directions, and enters the requested training information. They can save progress, return to the session, and mark it complete.
Review before you write what comes next.
See the assigned workout, client logs, notes, and completion status together. Use what they recorded to inform your next decision.
A clear plan out. A reviewable record back. Your coaching throughout.
One workout. A clear handoff. A record you can review.
Think about the next session you’re preparing for a client.
That’s the connection that matters. Not a dashboard full of unrelated features. Not another place to stash an exercise list.
A workout you can stand behind, delivered with its details intact.
What’s included in Starter Coach
- Your exercise library. Build it with your own exercise definitions, instructions, and cues—not someone else’s programming style.
- Reusable workout templates. Arrange the work once, then reuse and adjust templates for future assignments.
- Trainer-defined tracking. Ask for the information that helps you coach, including relevant additional fields.
- Individual client assignments. Schedule workouts with assignment notes and preserve what each client was given.
- Phone-friendly client sessions. Clients follow the plan, record their training, save progress, and complete the session.
- Workout and log review. Keep the assignment, recorded work, notes, and completion status together.
- One trainer workspace for up to five active clients. Their included access carries no additional Primal Alpha platform fee.
This is a focused workout-delivery tool, not a full business-management suite. Keep your other tools if they work for you; this does not imply automatic connections between them.
Built around respect for the coaching.
Primal Alpha founder Trent Rojas brings more than 20 years of experience in health and fitness, with bodybuilding, training, meal prep, and personal development at the center of his work.
The purpose here is straightforward: give trainers a focused place to deliver their own workouts and review their clients’ training records.
Your knowledge belongs in the plan. Your judgment belongs in the next decision.
Years training and coaching
Exercises, cues, prescriptions
Every logged set, every note
Built by a trainer. Tested on his own training.
The same discipline this app is built for: define the work, follow the cues, record what you did, review it before the next block.
Founder’s own training photographs, shared as proof of method — not a client testimonial or a promise of your results. Individual outcomes vary with training, nutrition, and consistency.
Start with one workout—not your entire career’s worth of programs.
You don’t need a perfect exercise library before you begin.
Use this first-workout setup checklist:
- 1Choose one session you already know how to coach.
- 2Add its exercises and prescriptions.
- 3Write the instructions and cues your client needs.
- 4Choose the information you want them to record.
- 5Assign the workout to one client.
- 6Review their log after they complete the session.
Build your reusable library as you work. The starting point is one complete coaching loop, not a weekend spent naming every squat variation you’ve ever used.
These are plain setup instructions you can use—not a separate course, coaching service, or required purchase.
Put your next workout in a clearer place.
Per year, for the whole delivery layer
Per active client, per year
Per-client fees or overage charges
Primal Alpha Starter Coach — $47 USD/year
One trainer workspace. Up to five active clients. No additional Primal Alpha platform fee for those included clients.
Get Starter Coach — $47/yearNeed more clients or prefer monthly billing? Compare plans.Up to five active clients · One trainer workspace · Annual renewal
$47 billed today, plus applicable taxes. This is a recurring annual software subscription—not lifetime access or a temporary first-year discount. Review the annual renewal amount and date at checkout. Cancel before renewal to stop the next annual charge.
Forty-seven dollars for a full year of your delivery layer.
That is $9.40 per active client for the entire year, with no per-client fees. A spreadsheet, a message thread, and a notebook cost you nothing and still lose track of the version you sent. This is priced low on purpose: the founding rate exists to get the first group of trainers all the way through the loop.
Trying to add another client never automatically upgrades your plan or charges your card. No hidden per-client overage.
Need more capacity? Choose your level in your account. Any separately selected paid plan must show its price, client limit, and billing terms before you agree.
After confirmed payment and account setup, begin building your first workout. No separate app purchase or service call is required for the core workflow.
Choose the space your coaching needs.
The same coaching software in every plan. The difference is how many active clients you can carry: five, fifteen, or thirty. Same workspace, same exercise library, same records.
The complete workout-delivery and review loop for an independent trainer getting their workspace running.
- Your exercise library, reusable workouts, instructions, and cues.
- Client assignments, phone-friendly training logs, and trainer review.
- One trainer workspace with up to five active clients.
- No additional platform fee for included client access.
$47 billed annually, plus applicable taxes. Renews annually unless cancelled before renewal.
Everything in Starter, with more active-client capacity in the same workspace.
Save 35.5% vs twelve $19 payments- The same complete coaching workflow.
- Up to fifteen active clients.
- Keep your existing library and records when you upgrade.
- No additional platform fee for included client access.
$147 billed annually, plus applicable taxes. Renews annually unless cancelled before renewal.
Everything in Pro, with the largest roster capacity in this plan range.
Save 36.5% vs twelve $39 payments- The same complete coaching workflow.
- Up to thirty active clients.
- One trainer workspace with your existing library and records.
- No additional platform fee for included client access.
$297 billed annually, plus applicable taxes. Renews annually unless cancelled before renewal.
Every plan is a recurring software subscription, not a lifetime purchase or a temporary discount. You are billed once for your workspace, not per client — clients included in your capacity pay no additional Primal Alpha platform fee. Prices in USD; applicable taxes are added at checkout.
Can I pay monthly?
Yes. Pro Coach is $19/month and Elite Coach is $39/month. Both also offer annual billing, which costs less over twelve months. Starter Coach is $47/year and is annual-only. Choose the option that fits your roster and preferred billing schedule.
A few straight answers before you join.
Is this for trainers or people looking for workouts?
Trainers and coaches delivering programs to their own clients. Clients join through their trainer’s invitation. This isn’t a consumer workout subscription or a source of new coaching leads.
Does it write the workouts for me?
No. You author the exercises and programming. Primal Alpha helps you organize, assign, and review them.
Do I need five clients to start?
No. Five is the included limit, not a minimum. Start with one.
What counts toward the client limit?
Active clients in your workspace count. Unaccepted, unexpired invitations reserve a place. Archived clients don’t use active-client capacity; records remain subject to the applicable retention terms.
Do my clients need a paid subscription?
Not for the access included within your plan’s capacity. What you charge for your coaching remains your business.
Do I have to move every existing program?
No. Start with one workout. Automatic import from another platform or spreadsheet is not promised.
Can I pay monthly?
Yes. Pro Coach is $19/month and Elite Coach is $39/month. Both also offer annual billing. Starter Coach is $47/year and is annual-only. Choose the option that fits your roster and preferred billing schedule.
What if I cancel or want a refund?
Cancel future renewal through your account’s billing route. Current paid access continues through the paid-through date unless a refund or another documented account action changes it. Cancellation is not automatically a refund.
Read the subscription and refund policyYour next session deserves more than “check the other message.”
Keep the workout you wrote. Keep the cues that make it yours. Give your client a clear place to follow the session—and yourself a clear record to review.
Keep the coaching. Lose the chaos.
One trainer workspace · Up to five active clients · Included clients pay no additional platform fee
Billed annually · Annual renewal unless cancelled · Applicable taxes extra